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Don Gwiz: profits with profiles: Lewis Aquatech's astute marketing honcho declined tempting job offers to jump-start the family business
About six years ago, Don Gwiz was at a wealthy client's home when he began to sense discontent. "Their facial expressions were obvious," he ......(Continue Reading)Standing out in a highly competitive job market
IN THIS ARTICLE ......(Continue Reading)Tracking the elusive reader: In this landscape of layoffs and shakeups, a job-hopping audience can be tough to trail. Here's how b-to-b publishers are
Tracking the elusive reader: In this landscape of layoffs and shakeups, a job-hopping audience can be tough to trail. Here's how b-to-b publishers are validating reader information. (Circulation).(mag...(Continue Reading)Marketing is key in an era of increased competition
Certainly, the theme was catchy, at least for a movie: "If you build it, they will come." Unfortunately, movies are often about make-believe....(Continue Reading)Quick studies: train interns their first day on the joband every day thereafterto make them better employees
Katie Willoughby spent the first four weeks of her internship last summer in Kansas City, Mo.-based Hallmark Cards Inc.'s marketing department accompanying ......(Continue Reading)