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Business ethics: an Oxymoron? Communication executives explore the black, the white and the gray Communicators have a lot on their minds and their consciences these days: widespread public distrust of corporate interests, CEOs under scrutiny, information ......(Continue Reading)Unexplored Territory or a Cross-Cultural Communications Nightmare: The Internet and Business Communication In the fall of 2000 I conducted a research project in partial fulfillment of a master's degree program. This project had to be directly related to my ......(Continue Reading)Which master's matters? A real world look at the MBA versus M.A. … and even the ABC designation - master of business administration degree; master Many business communicators ask themselves whether they should get a master's degree and whether it is vital to their success in the business. They are ......(Continue Reading)Establishing connections: today's communication technologies have shifted the dynamic, opening a dialogue between senders and receivers Technology has always been a consideration for communicators, but today, it's more important than ever. The fact is, unless you're talking about one-on-one, ......(Continue Reading)Forecasting and evaluating the impact of marketing communication IMC The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication by Don Schultz and Heidi Schultz McGraw ......(Continue Reading) |
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